Before you start an email marketing campaign, it is essential to invest in an email verification tool. Even if you have a massive email list available [via inbound marketing or buying from email service providers], it may not be clean. It means there may be more than 10% of invalid addresses. The reasons for the degradation of email list quality are a serious concern.
Studies reveal that 21% of B2B email list turns invalid, while the stats for B2C list are somewhat better. It can be because of email registration errors. Some emails are blacklisted or bounce and this can damage your list regardless of their source.
Email Checker Pro is a potent tool designed to check the email address and find out if they are valid or not. It performs multiple verification process steps including domain, syntax, spam trap, catch-all, hard bounce checks, etc. users receive final email verification results defining whether the email status – is ‘Valid’, ‘Invalid’, or ‘Unverifiable’.
Reasons not to ignore the email verification process
If you are skeptical about checking email validity then here are some good reasons why you must never underestimate its value.
Keeps email list fresh
Every year more than 22% of email addresses turn valid, which is normal. It can be because people migrated, so their company email address you listed gets deactivated. Ignoring regularly verifies the email list then in one year you get tenfold the annual 22% of bounce rate. This can damage your reputation [as an email sender].
Decreases hard bounces
A hard bounce means the email is sent back to the sender because the recipient does not exist or the address is invalid. Search engines identify websites with high bounce rates as spammers, so they don’t treat them kindly. A high bounce rate also means a fall in the email sender’s reputation. The moment it crosses a crucial threshold sender’s account gets banned.
Enhances email deliverability
Email verification tool helps to filter invalid email addresses, which ensures your emails reach the recipient’s inbox. At the same time, your email deliverability remains high. Thus the email sender’s reputation is preserved.
Sender reputation stays high
A sender’s reputation relies on several variables. Bounce rate, deliverability, spam report rate as well as senders practice account for maintaining high sender reputation.
Different types of email verification tools
- Bulk verification tool
- Real-time verification tool
- The ongoing or automated verification tool
Tips to consider while choosing a reliable email verification tool
- Accuracy
- Integration
- Speed
- Control level
- Customer support
- Price
There are multiple email checkers available. The one to choose depends on your use case, marketing platform, and price sensitivity.
Email lists need periodic cleaning. If your lead sources are from inbound marketing then removing addresses that don’t engage will help to sustain healthy deliverability even without an email checker tool but it is sensible to use a professional program.
As the developers of the email checker software have everything covered. A little investment and ensure that the emails in the list are genuine and will be delivered to the recipient’s inbox. It keeps the bounce rate low as well as your reputation and deliverability high.
