Patient engagement is essential for healthcare providers when creating care plans and treatments. Patients are more likely to adhere to these plans and treatments if they are more actively involved in decision-making. Patient engagement is a patient’s level of participation in the decision-making process. It involves the patient recognizing the possibility of making healthy choices, becoming personally involved in their care, and taking responsibility for their health.

1. Advantages of Engaging Patients

• Increased Transparency and Accountability

As patients become more involved in their care, providers have to be prepared to explain the different treatment options and outcomes. Pre-treatment questions and discussions serve as a starting point in which the physician can educate the patient on what the patient’s healthcare needs are. Also, involving the patient at the outset makes them more likely to follow through with their healthcare plan if they understand their needs and values.

• Improved Patient Satisfaction

Patient satisfaction is often determined by how well a clinician communicates with them about their health care. Patient engagement allows patients to be more involved in their care and make decisions they feel are right for them. Patients are more likely to be satisfied with the care they receive when they have some control in decision-making.

• Better use of Resources

Engaging patients can help providers identify which patients need services most. The information collected through patient engagement is often used to develop more effective care plans. This can reduce unnecessary healthcare costs while still providing appropriate care to the patient.

• Improved Patient Outcomes

Engaging patients allows them to participate in their healthcare and actively participate in their health outcomes. Patients are more likely to adhere to plans that they understand.

• Better Relationship Between Patients and Providers

Providers are more likely to create a trusting relationship by involving the patient in their care. Patients are more likely to trust that their care is in their best interest, and providers feel more confident with what treatments patients should have because they can talk about it with them.

2. How to Measure Patient Engagement

• Share of Voice

Share of voice is a quantitative method that measures a brand’s influence over its competitors. This allows healthcare providers to predict which patients are most engaged with their care and aids in planning future treatment plans based on patient needs.

• Patient Satisfaction Surveys

Patient satisfaction surveys are used to gauge patient satisfaction with their care provider. It measures how well the doctor or healthcare provider communicated with them and whether they felt their opinion was valued. They also determine how likely the patient is to recommend their provider to others.

• Content Performance

Healthcare providers closely observe online content for changes or updates that may affect their patients. Engagement can be tracked by the amount of traffic and interactions on their website or through patient feedback on social media sites.

• Sentiment Analysis

Healthcare providers use sentiment analysis to understand better how patients feel about their care. This method helps them identify whether or not patients have concerns that need to be addressed.

NetbaseQuid is a company that deals with measuring patient engagement. They find, connect and collect real-time health data from social media sites to provide healthcare providers with the best possible patient care. They use tools such as artificial intelligence systems, payment plans, appointment reminders, and remote patient monitoring through their systems.

Engaging patients is essential for healthcare providers when creating care plans and treatments. Patients are more likely to adhere to these plans and treatments if they are more actively involved in decision-making. Providers are more likely to create a trusting relationship by involving the patient in their care.